The Great Taste of Canada

The Great Taste of Canada is a nation-wide cooperative program by the Culinary Tourism Alliance as part of our national culinary and agritourism development and marketing efforts.

We tell Canada’s tastes of place stories by leveraging mobile-first advertising technology Native Touch; first-to-market content creation through Crowdriff Studio; and a national partnership with the Globe and Mail.

Check it out on canadaculinary.com. From coast to coast to coast, destinations, sector organizations, and tourism stakeholders put their brands front and centre to amplify the foodways unique to their region.

You need to be part of that.

Our audience is hungry and we’re here to deliver.

We’ve been the experts in telling engaging food and drink stories for over 17 years - that’s why the Great Taste of Canada is so deliciously awesome.

We leverage strategic partnerships to create a content marketing strategy to ensure Canada’s tastes of place stories are shouted from the heights of Mount Logan.

Crowdriff Studio

Crowdriff Studio is a travel-tech company that partners with local creators to share the experiences that make their local regions unique. The result is visually stunning vertical video content that cuts through the noise because it’s locally-generated and authentic. Crowdriff Studio stories will be featured on each destination’s landing page, and rolled out on social media as well. The bonus? Our partners get usage rights too!

Globe and Mail

Following a series of extremely successful campaigns for our Great Taste of Ontario program, we’re excited to continue leveraging the Globe and Mail’s hungry audience, and this time on a national scale. In collaboration with our partners, we’ll work with the Globe Content Studio to roll out seasonally relevant stories on their digital channels, supported by a paid digital and social media campaign.

Paid Social Media

Targeted advertising across platforms like Instagram and Facebook to drive traffic to blog content and destination landing pages.

Partnership Opportunities

TWO-YEAR COMMITMENT

  
  
    PMOs + DMOs 
Pop > 1m, 
National Brands
    PMOs + DMOs 
Pop < 1m
    Territories
    Sector
Organization

        Individual Operators

  

    Annual Investment
    $25,000
    $15,000
    $10,000
    $5,000
    $2,500 - $7,500
  

    # of featured culinary tourism and agritourism experiences on canadaculinary.com
    25
    15
    15
    10
    Single Listing
  

    # of CrowdRiff Studio stories created by local creators, with usage rights
    6
    2
    ⨯
    ⨯
    ⨯
  

    Guaranteed inclusion in Globe & Mail digital stories
    Feature
    Mention
    Mention
    Mention
    Mention
  

ALSO INCLUDES

Membership to the Culinary Tourism Alliance with profile on CanadaCulinary.com including interactive map, Crowdriff gallery, itinerary inspiration, and logo presence
Opportunity to be featured in one monthly contest, managed by the Culinary Tourism Alliance
Social media love when @CanadaCulinary and #GreatTasteOfCanada are used
Quarterly reports detailing program metrics