Content Trips & Campaign Storytelling
Our content trips are designed as strategic storytelling campaigns — combining in-market coverage, professional content creation, and paid amplification to inspire travellers and drive real destination awareness.
Every project is custom built around your goals, whether you’re highlighting seasonal experiences, culinary clusters, or destination-wide narratives. We work closely with partners to develop a thoughtful itinerary that balances storytelling, audience engagement, and measurable results.
We specialize in telling authentic food and drink stories that showcase what makes destinations unique.
Working with us is like
a pick-your-own adventure.
Contact us to see how you can tell more engaging, food-forward stories on our channels or yours.
What We Create
We’ll spend at least 48hrs in your destination — eating, drinking and sharing on our social channels. When we get home, we’ll put together a series of stories designed to compel and attract visitors to your region.
Our content trips typically include:
Custom proposal outlining content strategy and working itinerary
In-market Instagram Stories
Dedicated blog and itinerary features on our consumer channels
Supporting reels designed to drive traffic to long-form content
60-90 second “Trip Sizzle” video
Paid social media amplification to extend reach
Professional photography (minimum 5-10 shots per stop)
Post-campaign performance reporting with key metrics
Full usage rights to all captured photo and video assets
STARTING AT $5,000 +HST*
*Rate depends on number of days in-market and number of kilometres on the road. On average, we can visit 4-5 businesses per day.
Our Approach
We don’t believe in quick influencer-style visits. Our trips are structured to create meaningful, evergreen content that destinations can continue to use long after the campaign ends.
Working with our team means:
Collaborative itinerary planning aligned with your priorities
Authentic storytelling focused on people, place, and taste
Professional content production with strategic distribution
Paid media support to maximize visibility
And importantly — we don’t request complimentary experiences from tourism businesses. Featured partners are paid for their products and services as part of our project planning.
Hungry?
Check out our portfolio.
Our audience is hungry.
We attract foodies and food-connected consumers traveling for authentic taste of place experiences.
Last updated February, 2026
Ontario Culinary Channels
Audience demographics
42% GTA
40% Rest of Ontario
12% Quebec
2% Rest of Canada
2% USA
2% International
72% women
28% men
Social Media Metrics
Combined followers: 54,000+
Annual impressions: 3.4m+
Annual engagements: 150,000+
We use a combination of organic posts, galleries and paid adverts to reach the target market for our content.
Newsletter Metrics
8,000+ subscribers
This weekly consumer newsletter features inspirational travel content including destination profiles, stories, event listings and curated advertising from our network.
OntarioCulinary.com
50,500+ visitors per month
Canada Culinary Channels
Audience demographics
29% Ontario
18% Québec
22% Alberta + BC
13% Rest of Canada
12% USA
10% International
75% women
25% men
Social Media Metrics
Combined followers: 4,200+
Annual impressions: 5.6m+
Annual engagements: 190,000+
These channels were launched in 2023. We’re working hard to grow our organic following, but leveraging paid advertising in the meantime to maximize reach.
Newsletter Metrics
6,300+ subscribers
This bilingual (EN/FR) consumer newsletter is published bi-weekly and showcases Canada’s delicious destinations, crave-worthy content, and the nation’s tastiest events.
CanadaCulinary.com
6,000+ visitors per month
Let us help you tell your story
Contact Makenna Maiers, Marketing + Membership Manager at makenna@culinarytourismalliance.com