This isn’t our first rodeo.
Over the last decade, the Culinary Tourism Alliance has worked collaboratively with many levels of government, countless destination marketing organizations, industry associations, as well as educational and research Institutions to grow food tourism in their regions.
Below is a selection of more recent projects our team is particularly proud to have contributed to. For more information on how the Culinary Tourism Alliance can help contribute to your food tourism development work, please contact us.
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National Trail Standards
Trans Canada Trail (2026)
CTA established national standards for trail-based tourism experiences integrating culinary and agritourism. CTA developed a best practices guide providing strategic recommendations for high-quality culinary trail standards, visitor experience design, operational best practices, and targeted marketing strategies.
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Agritourism Workshop
BC Association of Farmers' Markets (2026)
CTA led a capacity-building workshop at the BCAFM Annual Conference for market organizers, chefs, Indigenous food professionals, and DMOs. The interactive session delivered actionable training on visitor motivations, multisensory experience design, and agritourism best practices.
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Culinary Asset Mapping & Capacity Building Workshop
Brockville Tourism (2026)
CTA assessed the market readiness of local food and drink businesses in Brockville. To drive industry engagement, CTA delivered a workshop focused on the economic opportunities of culinary tourism and the strategic value of regional culinary programs such as food trails.
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Food & Drink Trails
Tourism Northern Ireland (2025)
CTA established a strategic framework for a Northern Ireland food and drink trail. Through comparator analysis, market readiness assessments, and stakeholder engagement, CTA delivered a comprehensive implementation plan featuring participation criteria, administration models, onboarding toolkits, and performance metrics.
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Food Market Feasibility Study
Tourism Kingston (2025)
CTA conducted a feasibility study for a year-round indoor artisanal food market in Kingston. CTA undertook comparator research, asset mapping, and operator interviews, and evaluated financial and governance models—ultimately delivering a recommendation report with business frameworks and incubator concepts.
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Véloroute Gourmande Operator Capacity Building
Trans Canada Trail & Destination Canada (2025)
CTA enhanced the market and export readiness of operators along Quebec’s Véloroute Gourmande. CTA led an interactive experience-development workshop and provided one-on-one coaching with actionable recommendations to help culinary businesses achieve export readiness.
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Field to Fork Agritourism Corridor Strategy
Destination Canada, Tourism Saskatchewan & Travel Manitoba (2025-2026)
CTA supported the development of the Field to Fork Agritourism Corridor across Saskatchewan and Manitoba. CTA provided domain expertise through trend tracking, regulatory analysis, asset mapping, foodways research, and stakeholder engagement—culminating in regional itineraries and a comprehensive strategic corridor plan.
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Ontario Craft Cider Trail
Ontario Craft Cider Association (2025)
CTA designed and supported the implementation of the Ontario Craft Cider Trail, conducting in-market research and evaluating businesses using a market readiness process. The project established business participation criteria, defined a trail implementation and maintenance plan, and crafted itineraries featuring cross-sector connections.
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Capacity Building Workshop & Webinar Series
Indigenous Tourism BC (2025)
CTA delivered a capacity-building program to boost the market readiness of Indigenous culinary operators across British Columbia. The initiative featured a provincial baseline assessment, market readiness checklist, webinars, and workshops incorporating Indigenous guest speakers to support visitor economy participation.
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Global Food City Trails
Destination Markham (2025)
CTA developed the Global Food City Trail to celebrate Markham’s multicultural foodscape. By engaging with food businesses and cultural communities, CTA crafted a program that invites residents and visitors to explore Markham’s vibrant food culture and deepen their understanding of the region’s traditions.
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Agritourism Workshop
Niagara’s South Coast (2025)
CTA designed and delivered an agritourism workshop equipping farm-based food businesses to build multisensory visitor experiences. The interactive session covered agritourism trends, visitor motivations, and strategies for leveraging regional partnerships along the culinary tourism value chain.
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Fields & Flavours Trail
Explore Waterloo Region (2024)
CTA delivered a trail implementation plan, refreshed asset inventory, and visitor code of conduct for the Fields & Flavours Trail. CTA also designed a cross-promotional framework and led an operator workshop to drive market readiness and cross-sector collaboration.
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Culinary Tourism Capacity Building
Elora & Fergus Tourism (2024)
CTA delivered a phased capacity-building program for local culinary businesses. CTA assessed operators, led an interactive market-readiness workshop, and provided one-on-one coaching to strengthen experience development and visitor engagement.
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FEAST Program Support
Indigenous Tourism Ontario (2024)
CTA partnered with Indigenous Tourism Ontario (ITO) to advance its FEAST Accreditation Program for Indigenous-owned food tourism businesses. CTA developed an Accreditation Toolkit featuring practical templates and resources to guide operators through certification and support sector growth. -

Taste Trail Revitalization
Visit the County (2024)
CTA partnered with Visit the County to revamp the Taste Trail, highlighting regional food and drink businesses that elevate local tastes. CTA developed the trail framework to drive business participation and expand shoulder-season tourism.
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Dumpling Trail Revitalization
Tourism Richmond (2024)
CTA revitalized Tourism Richmond’s Dumpling Trail by establishing business criteria to assess multicultural operators, updating the trail concept, and building an implementation framework to showcase the region’s diverse dumpling-inspired culinary offerings.
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Agritourism Trail Feasibility Study
Explore Waterloo Region (2024)
CTA conducted a feasibility study for an agritourism trail with Explore Waterloo Region. Through sustained engagement with farmers, government stakeholders, and cultural leaders, CTA generated regional momentum and established a roadmap to celebrate the area's agricultural heritage.
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Farm Stand Trail
Shuswap Tourism (2024)
CTA developed the Shuswap Farm Stand Trail, launched in August 2024. Leveraging insights from agricultural operators and Indigenous communities, CTA produced a trail program backed by a multi-year maintenance and growth plan to establish Shuswap as a premier agritourism destination.
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Follow the Flavours Multicultural Food Trail
Tourism Windsor Essex Pelee Island (2023)
CTA partnered with Tourism Windsor Essex Pelee Island (TWEPI) to develop the Follow the Flavours Multicultural Food Trail. CTA led product development—delivering a stakeholder database, market-readiness assessment, and trail concept framework and implementation plan to guide the launch of a mobile pass experience designed to delight visitors.
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Culinary Tourism Strategy Development
Ottawa Valley Tourist Association (2023)
CTA developed the Ottawa Valley Tourist Association’s (OVTA) first culinary tourism strategy. Through asset mapping, industry engagement, and in-market research, CTA delivered a three-year strategic action plan focused on experience development, marketing, capacity building, and performance measurement.
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Ambassador Program & Toolkit
Town of Essex (2023)
CTA supported the Town of Essex in implementing its Agritourism Development Strategy. CTA created an Agritourism Development Toolkit and launched an Agritourism Ambassador Program to provide local operators with practical resources and build regional capacity.
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Northern Culinary Tourism Experience Development Micro-Credential
Lakehead University (2023)
CTA designed a micro-credential for northern tourism leaders and entrepreneurs. Through online modules and podcast interviews, the course delivers foundational training on foodways, multisensory experience design, storytelling, and cross-sector partnerships.
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Elevating Ontario Experiences
Tourism Industry Association of Ontario (2022)
CTA collaborated with TIAO and regional tourism organizations across Ontario to design and deliver a culinary experience workshop series. CTA equipped operators with practical tools to elevate their visitor offerings, supported by one-on-one coaching sessions for participants.
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Craft Beer Tourism Best Practices Toolkit
Ontario Craft Brewers (2022)
CTA conducted best practices research for the Ontario Craft Brewers Association to support sector growth. CTA presented key insights at the OCB Annual Conference, produced a toolkit for members, and developed a province-wide craft brewery trail.
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Craft Beverage Retail Feasibility & Business Plan
Ontario Ministry of Tourism & Craft Alcohol Sector Groups (2022)
CTA developed a feasibility study and business plan for a flagship Ontario craft alcohol outlet at Toronto Pearson International Airport. Through comparator research and stakeholder engagement, CTA evaluated governance structures, financial scenarios, and social enterprise models to drive sector recovery.
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Culinary Strategy
Visit Flanders (2022)
CTA collaborated with Visit Flanders to develop a positioning strategy and strategic storylines for the region's culinary tourism framework. Aligned with their "Travel to Tomorrow" vision, the initiative integrated culinary assets across core tourism pillars to drive sustainable destination growth.
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Food Tourism Development Strategy & Implementation Plan
Municipality of Central Manitoulin, Indigenous Tourism Ontario & Destination Northern Ontario (2022)
CTA developed a collaborative culinary tourism strategy and implementation plan for Mnidoo Mnising / Manitoulin Island. Representing equal Indigenous and non-Indigenous stakeholder participation, the project established a landmark framework for implementing the province-wide FEAST Indigenous tourism strategy locally.
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Building Canadian Experiences
Tourism Industry Association of Canada (2021)
CTA led a nationwide initiative with TIAC to strengthen culinary tourism capacity across every province and territory. CTA delivered 48 workshops, piloted destination strategy frameworks, and authored strategic tools and national guidelines for rural and remote culinary development.
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Greenbelt Discovery Routes
Greenbelt Foundation (2021)
CTA revitalized the Greenbelt Brewery Discovery Routes into user-friendly hiking and cycling itineraries celebrating local food. CTA re-imagined the trail system to support value-added agricultural activities, connecting food tourists directly with growers and makers across Ontario’s Greenbelt.
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Guidelines for the Development of Food Trails
Fáilte Ireland (2021)
CTA collaborated with Fáilte Ireland to author national food trail development guidelines. Through trend tracking, comparator research, and extensive stakeholder engagement, CTA produced an actionable, industry-facing framework to guide destination managers and operators across Ireland.
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Indigenous Food Tourism Strategy & Tool Development
Indigenous Tourism Ontario (2020)
Through community-based research, CTA developed an Indigenous food tourism growth strategy for Northern Ontario alongside a capacity-building tool for Indigenous operators across the province.
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National Framework to Grow Food Tourism
Scotland Food & Drink + Scottish Tourism Alliance (2018)
CTA worked with Scotland Food & Drink, the Scottish Tourism Alliance, and the Food Tourism Strategy Board to develop Scotland’s first National Framework to Grow Food Tourism. The strategy established an inclusive roadmap leveraging established infrastructure to showcase regional produce and elevate Scotland's global culinary destination identity.
If it’s interesting, we’re interested.
Our clients come in all shapes and sizes.
We work with:
Government including municipal, provincial, national levels; in departments including economic development, tourism,
and agriculture, etc.Regional Tourism Organizations
Destination Marketing and Management Organizations
Industry Associations
Educational Institutions
Private Enterprise