Request for Expressions of Interest:
Host a 2024 Feast On® Signature Experience
We know how to put on a damn delicious event.
Calling all Ontario members of the Culinary Tourism Alliance! We are currently seeking destinations to host a 2024 Feast On® Signature Experience. Our Feast On® the Farm events have been a massive success, so we are evolving our offerings to give host destinations more options for how they are programmed.
Why host a Feast On® signature experience?
These zero-waste, off-peak events celebrate the foodways of the region and provide an opportunity to educate consumers about local food and the United Nations Sustainable Development Goals (UN SGD’s). Every dollar invested in the event is reinvested in your community through venue rentals, food costs, etc.
Feast On® events drive multi-day stays through the lens of taste of place. We’ll craft promotional content that entices visitors to stay longer and experience more of what your region has to offer.
The option to host an Industry Day creates a platform for host destinations to bring stakeholders together from across the culinary tourism value chain to engage in meaningful conversations in hot industry topics. Attendees learn from and with each other on how to address the UN SGD’s and how to bolster the local food economy.
Create something delicious with us
All events are fully planned and executed by the Culinary Tourism Alliance team. Each event will feature local culinary talent from within the Feast On® certification program to ensure that the destination’s foodways are reflected in the event.*
Host destinations must commit to supporting the event with in-kind marketing and on-site activation.
*Host destinations must be committed to working with the Culinary Tourism Alliance to build the Feast On® network in their destination
To take place in a non-peak tourism season as it relates to the destination.
The host destination will receive:
Ability to activate at the event and deliver opening remarks
Guest passes to the event
A customized “Stay and Play” blog on ontarioculinary.com
Front and centre brand recognition in all event promotions, including event landing page on ontarioculinary.com, social media promotions, and newsletter features
Inclusion in event planning meetings to approve host venue, Feast On® certified partners, and media relations
Full rights to use all photos and video captured during the event
FEE: $20,000
Industry event for the culinary tourism value chain in your destination. The Culinary Tourism Alliance will supply guest presenters from our roster of partner organizations that support education on the UN SDG’s, such as OceanWise, the Wine Marketing Association of Ontario, and Second Harvest.
The host destination will receive all benefits from Option 1, plus the following for the industry event:
Consultation from the Culinary Tourism Alliance to identify additional resources to be shared with local stakeholders
Opportunity to activate and deliver remarks at both events
Guest passes to industry event
Promotion of industry event through our Feast On® newsletter
Inclusion in event planning meetings to guide educational programming
* Host destinations must commit to support stakeholder outreach for Industry Day
FEE: $27,500
The content trip will take place 8-10 weeks prior to the consumer event to allow us to generate awareness and engagement for the upcoming events.
The CTA will execute the following for the content trip:
Visit, interview and document at least 8 businesses from across the food tourism value chain in the region over 2 days
Ongoing in-market Instagram stories to highlight stops throughout the day
One Instagram post/reel will be published at the end of each in-market day
One short, social media-ready video highlighting all stops will be created and shared on all platforms (Instagram, Facebook, Twitter), in both landscape and portrait formats
Four articles will be written and posted on OntarioCulinary.com, published on agreed dates
Posts on social media will be boosted to promote traffic to the content
Photographs will be taken for social and digital media promotion, and provided to partners for future use. Approximately 5 - 10 per stop, depending on content
Metrics and campaign performance will be reported at campaign end
Content will be shared periodically in the 12 months following campaign closure
FEE: $10,000
Not in Ontario but interested in hosting an event with us?
What our past host destinations have said
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Feast On® the Farm was an amazing event for our region! To showcase Simcoe County’s creative chefs featuring our local farmers and growers was spectacular on its own, but to add in local beverage products, the incredible learning experience; and most importantly, the opportunity for collaboration, really took this event to the next level. It truly helped reignite the passion and drive for the food and beverage industry in our destination after the pandemic, and we have seen so many creations and partnerships develop in the region since hosting.
Brittany Black, Experience Simcoe County
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The Town of Lincoln was thrilled to partner with the Culinary Tourism Alliance team to activate Feast On® the Farm in the Niagara Benchlands, as it provided the ideal platform for our diverse collection of Taste Makers to share their stories, talent and passion with both guests and industry colleagues alike. After years of languishing COVID-19 impacts, the return of thoughtful in-person events like Feast On® the Farm Consumer Day and Industry Day, allowed local operators to re-ignite relationships with consumers, local producers and key industry talent - fostering an environment for innovation, collaboration and celebration of Ontario’s unique culinary culture. If you have not hosted or been to a Feast On® event, you are missing out!
Britnie Bazylewski, Niagara Benchlands
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Partnering with the Culinary Tourism Alliance to bring their signature Feast on the Farm event to Peterborough & the Kawarthas enabled us to shed a spotlight on our region’s incredible food experiences, fresh ingredients and ideas, talented local chefs, and deep roots in agriculture. Not only did this event allow us to attract visitors from other areas of Ontario to experience culinary creations by three extraordinary chefs at Lang Pioneer Village (a signature attraction in our region), but the Industry Day also allowed for us to spark important conversations amongst local food businesses and restaurants on topics including sustainability, collaboration, and the importance of mental health.
Joe Rees, Peterborough & the Kawarthas