This online training focuses on the importance of taking care and managing online reputation for businesses in the hospitality and travel industry, with a unique approach to Tripadvisor and how to leverage the platform to be successful.

Training for Tourism Businesses:
Managing your Online Reputation

In partnership with TripAdvisor and the UNWTO

 In this brief interview about agritourism, culinary tourism, and the overlap of the two, Valerie Keast, Director of Business Development and Alex Jeffries of Agritourism For All, touch on a number of important subjects, including:

  • How and why to define what food tourism means to your destination

  • Why friendly coopetition is important in a destination

  • Why food trails are such a powerful marketing tool

  • What it means for you to be business ready vs. market ready

  • When responsibilities businesses have to promote themselves, and how they can work with their DMOs

You can read the transcript here.

A resource hub for tourism operators and destination partners

Explore content ranging from strategy development to practical tools and tips - all designed to help grow and adapt your tourism business as an operator and build tourism capacity in Canada.