Taste of Place Agent

AI-Powered Destination Development for Culinary & Agritourism

The Taste of Place Agent, developed by the Culinary Tourism Alliance in partnership with Tourismo, helps destinations assess and strengthen their culinary and agritourism experiences using the CTA's proven Taste of Place methodology.

By analyzing publicly available visitor-facing content, the agent provides practical recommendations and benchmark scores to help destinations identify opportunities, support local operators, and continuously improve their food tourism offerings.

How It Works

The Taste of Place Agent:

  • Reviews your public-facing experiences, including websites, reviews, menus, booking pages, and social media.

  • Evaluates experiences using the Culinary Tourism Alliance's Taste of Place framework.

  • Provides practical recommendations and benchmark scores to help guide ongoing improvement.

Who It’s For

The Taste of Place Agent is designed for destination organizations, regional tourism organizations, municipalities, Indigenous tourism organizations, chambers of commerce, sector associations, and economic development teams looking to strengthen culinary and agritourism experiences.

Whether you're building a trail, developing a food tourism strategy, or enhancing existing experiences, the Taste of Place Agent provides practical, destination-specific guidance.

A Partnership Built for Destinations

The Taste of Place Agent combines the Culinary Tourism Alliance's nearly two decades of destination development expertise with Tourismo's purpose-built tourism technology, making proven culinary and agritourism guidance more accessible than ever before.

Book a Demo

The Taste of Place Agent is currently available in English, with French-language functionality planned for later in 2026.