Culinary and
Agritourism Experience Development Programs

Support your region’s growth in culinary and agritourism.

Our experience development programs are designed for destinations looking to empower local food, beverage, and farm-based businesses. These cohort-based trainings give your operators the tools, knowledge, and confidence to create immersive, tourism-ready experiences that celebrate local taste of place — whether they're just starting out or ready to scale to new markets.

Choose Your Program Path

Introduction to Culinary and Agritourism Experience Development

For businesses interested in starting new culinary or agritourism ventures, or within their first year of operation

  • This introductory course is designed for food and beverage producers, chefs, farmers, and small business owners who are just starting their journey into culinary and agritourism. You'll learn the foundational principles of creating immersive visitor experiences that celebrate your unique story, products, and place.

    • Culinary & Agritourism Experience Development Certificate

    • Clear understanding of what makes a tourism experience compelling

    • Strong template for your first tourism experience

    • Inspiring examples from across Canada

    • Tips to promote your experience locally

  • $17,200 for 8 businesses
    $1,100 for each additional business (to a maximum of 12)

Advanced Experience Development: The Culinary and Agritourism READI Program

For businesses that have operated a culinary or agritourism experience for at least one year and are looking to meet the criteria for the Culinary and Agritourism READI Stamp from the Tourism Industry Association of Canada.

  • This program is designed for operators looking to elevate their experiences and attract a national audience.

    The course aligns directly with the criteria for earning the Culinary and Agritourism READI Stamp from the Tourism Industry Association of Canada.

    • Tools to elevate your current experience with storytelling and multisensory elements

    • Tips to price and promote your experience

    • An evaluation of your experience’s alignment with market readiness standards

    • Meet the standards required for TIAC’s Culinary & Agritourism READI Stamp

  • $21,500 for 8 businesses
    $1,350 for each additional business (to a maximum of 12)

    TIAC members are eligible for a 5% discount.

    Please note that there are costs associated with acheiving the Culinary and Agritourism READI designation. These costs are managed by TIAC.

Program Delivery

Participants will invest approximately 16 hours over a 3-month period. The program will include both synchronous and asynchronous content, delivered through self-paced online modules, group workshops, and virtual one-on-one coaching sessions. In-person workshops are available at an additional cost.

Option for In-Person Group Workshops and Business Assessments

In-person sessions are available to enhance your learning through hands-on workshops and business assessments with our experts. Workshops are $5,500 and assessments $3,000, plus travel. These optional add-ons offer deeper, tailored support.

Our Clients

Get in touch with us to explore the right experience development program for your destination!