Rebecca Mackenzie

Rebecca Mackenzie is a passionate champion of the intersection between food, agriculture, tourism, arts, and culture. As President & CEO of the Culinary Tourism Alliance (CTA), she’s led the development of award-winning experiences like Prince Edward County’s Taste Trail and the Feast On® certification program, helping travelers connect more deeply to place through taste.

At the CTA, Rebecca drives regional to national food tourism initiatives, including the newly launched Great Taste of Canada. She leads community-based projects, strategic partnerships, and marketing campaigns that put Canadian culinary destinations on the global map.

A recognized leader in the field, Rebecca is Past Chair of both the Tourism Industry Association of Ontario (TIAO) and Visit The County, and is a long-standing member of the UNWTO’s Gastronomic Tourism Network. She’s authored key chapters on food tourism, designed academic programs, and contributed to international publications on gastronomic tourism. Rebecca supported the development of the Food Tourism Entrepreneurship post-graduate program at George Brown College and taught Taste of Place for 3 years.

Rebecca holds a Master’s in Global Leadership from Royal Roads University, where she focused on sustainable development and the power of tourism to do good. She achieve her Certified Destination Management Executive Accreditation from Destinations International in 2024.

Splitting her time between Toronto and Prince Edward County, Rebecca shares her passion for taste of place with her husband Andrew, their two sons Jack and Liam, and their Silver Lab, Blueberry.